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https://scholarbank.nus.edu.sg/handle/10635/191507
| Title: | Low-price guarantees and pricing behavior: evidence from hypermarkets in Korea | Authors: | Chung, Hoe Sang MIN KIM |
Keywords: | Low-price guarantees Cartel-facilitating devices Signals of low prices |
Issue Date: | 22-Jun-2016 | Publisher: | Economics Bulletin [Independent Journal] | Citation: | Chung, Hoe Sang, MIN KIM (2016-06-22). Low-price guarantees and pricing behavior: evidence from hypermarkets in Korea. Economics Bulletin 36 (2) : 1223-1229. ScholarBank@NUS Repository. | Abstract: | This study examines the relationship between a low-price guarantee and the price competition among three leading hypermarkets in Korea. Using retail price data for individual products, we find that after the guarantee, the price-matching store and its mentioned rival increase their prices while the non-mentioned competitor decreases its prices. The reason for such pricing patterns is discussed as well. | Source Title: | Economics Bulletin | URI: | https://scholarbank.nus.edu.sg/handle/10635/191507 | ISSN: | 1545-2921 |
| Appears in Collections: | Staff Publications Elements |
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|---|---|---|---|---|---|---|
| Low-price guarantees and pricing behavior evidence from hypermarkets in Korea.pdf | Published version | 149.16 kB | Adobe PDF | OPEN | Published | View/Download |
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