Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/191507
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dc.titleLow-price guarantees and pricing behavior: evidence from hypermarkets in Korea
dc.contributor.authorChung, Hoe Sang
dc.contributor.authorMIN KIM
dc.date.accessioned2021-05-25T03:08:07Z
dc.date.available2021-05-25T03:08:07Z
dc.date.issued2016-06-22
dc.identifier.citationChung, Hoe Sang, MIN KIM (2016-06-22). Low-price guarantees and pricing behavior: evidence from hypermarkets in Korea. Economics Bulletin 36 (2) : 1223-1229. ScholarBank@NUS Repository.
dc.identifier.issn1545-2921
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/191507
dc.description.abstractThis study examines the relationship between a low-price guarantee and the price competition among three leading hypermarkets in Korea. Using retail price data for individual products, we find that after the guarantee, the price-matching store and its mentioned rival increase their prices while the non-mentioned competitor decreases its prices. The reason for such pricing patterns is discussed as well.
dc.description.urihttps://econpapers.repec.org/article/eblecbull/eb-15-00784.htm
dc.publisherEconomics Bulletin [Independent Journal]
dc.sourceElements
dc.subjectLow-price guarantees
dc.subjectCartel-facilitating devices
dc.subjectSignals of low prices
dc.typeArticle
dc.date.updated2021-05-25T02:40:04Z
dc.contributor.departmentMARKETING
dc.description.sourcetitleEconomics Bulletin
dc.description.volume36
dc.description.issue2
dc.description.page1223-1229
dc.published.statePublished
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