Multiple opinion climates in online forums: Role of website source reference and within-forum opinion congruency

Please use this identifier to cite or link to this item: https://doi.org/10.1177/1077699013503162

Title:	Multiple opinion climates in online forums: Role of website source reference and within-forum opinion congruency
Authors:	Nekmat, E. Gonzenbach, W.J.
Keywords:	Activist Online forum Opinion climate Spiral of Silence
Issue Date:	Dec-2013
Citation:	Nekmat, E., Gonzenbach, W.J. (2013-12). Multiple opinion climates in online forums: Role of website source reference and within-forum opinion congruency. Journalism and Mass Communication Quarterly 90 (4) : 736-756. ScholarBank@NUS Repository. https://doi.org/10.1177/1077699013503162
Abstract:	Through the Spiral of Silence framework, this study examines the online opinion climate effect on individual willingness to post messages in forums, using a 2 × 2 experiment manipulating website source (mainstream news/ideologically homogeneous activist group) and opinion congruency (minority/majority opinion). Individuals' willingness to post was affected only by their opinion congruency with those expressed in forums. Analysis revealed instances of individuals "speaking up" as compared to "speaking out." Other deterrents to willingness to post were also uncovered. © 2013 AEJMC.
Source Title:	Journalism and Mass Communication Quarterly
URI:	http://scholarbank.nus.edu.sg/handle/10635/124259
ISSN:	10776990
DOI:	10.1177/1077699013503162
Appears in Collections:	Staff Publications

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