Please use this identifier to cite or link to this item: https://doi.org/10.1177/1077699013503162
DC FieldValue
dc.titleMultiple opinion climates in online forums: Role of website source reference and within-forum opinion congruency
dc.contributor.authorNekmat, E.
dc.contributor.authorGonzenbach, W.J.
dc.date.accessioned2016-06-01T10:13:07Z
dc.date.available2016-06-01T10:13:07Z
dc.date.issued2013-12
dc.identifier.citationNekmat, E., Gonzenbach, W.J. (2013-12). Multiple opinion climates in online forums: Role of website source reference and within-forum opinion congruency. Journalism and Mass Communication Quarterly 90 (4) : 736-756. ScholarBank@NUS Repository. https://doi.org/10.1177/1077699013503162
dc.identifier.issn10776990
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/124259
dc.description.abstractThrough the Spiral of Silence framework, this study examines the online opinion climate effect on individual willingness to post messages in forums, using a 2 × 2 experiment manipulating website source (mainstream news/ideologically homogeneous activist group) and opinion congruency (minority/majority opinion). Individuals' willingness to post was affected only by their opinion congruency with those expressed in forums. Analysis revealed instances of individuals "speaking up" as compared to "speaking out." Other deterrents to willingness to post were also uncovered. © 2013 AEJMC.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1177/1077699013503162
dc.sourceScopus
dc.subjectActivist
dc.subjectOnline forum
dc.subjectOpinion climate
dc.subjectSpiral of Silence
dc.typeArticle
dc.contributor.departmentCOMMUNICATIONS AND NEW MEDIA
dc.description.doi10.1177/1077699013503162
dc.description.sourcetitleJournalism and Mass Communication Quarterly
dc.description.volume90
dc.description.issue4
dc.description.page736-756
dc.identifier.isiut000329944600006
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