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ScholarBank@NUS
Lee Leonard
rp18683
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Full Name
Lee Leonard
Main Affiliation
MARKETING
Faculty
SCHOOL OF BUSINESS
Publications
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Articles
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Author
2
Lee, Leonard
1
Chung, Jaeyeon Jae
1
Huang, Szu-chi
Department
2
MARKETING
Type
2
Article
File Format
2
Adobe PDF
Policy
1
Closed
1
Open
Date Issued
1
2020 - 2024
1
2010 - 2019
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Issue Date
Title
Author(s)
1
16-Jan-2023
The 5S's of Consumer Health: A Framework and Curation of <i>JCR</i> Articles on Health and Medical Decision-Making
Huang, Szu-chi
;
Lee, Leonard
2
Jul-2019
To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption
Chung, Jaeyeon Jae
;
Lee, Leonard
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