Please use this identifier to cite or link to this item:
https://doi.org/10.1086/703697
| Title: | To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption | Authors: | Chung, Jaeyeon Jae Lee, Leonard |
Issue Date: | Jul-2019 | Publisher: | University of Chicago Press | Citation: | Chung, Jaeyeon Jae, Lee, Leonard (2019-07). To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption. Journal of the Association for Consumer Research 4 (3) : 280-292. ScholarBank@NUS Repository. https://doi.org/10.1086/703697 | Source Title: | Journal of the Association for Consumer Research | URI: | https://scholarbank.nus.edu.sg/handle/10635/156728 | ISSN: | 2378-1815 2378-1823 |
DOI: | 10.1086/703697 |
| Appears in Collections: | Staff Publications Elements |
Show full item record
Files in This Item:
| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| Chung and Lee 2019.pdf | Published version | 1.48 MB | Adobe PDF | OPEN | Published | View/Download |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.