Lee Leonard

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Full Name

Lee Leonard

Main Affiliation

MARKETING

Faculty

SCHOOL OF BUSINESS

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		Issue Date	Title	Author(s)
	1	16-Jan-2023	The 5S's of Consumer Health: A Framework and Curation of <i>JCR</i> Articles on Health and Medical Decision-Making	Huang, Szu-chi; Lee, Leonard
	2	Jul-2019	To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption	Chung, Jaeyeon Jae; Lee, Leonard