1. ScholarBank@NUS

Yih Hwai Lee

rp10580

Collaboration Map View Statistics Email Alert RSS Feed

Profile

Full Name
Yih Hwai Lee
Variants
Lee, Y.H.
 
Main Affiliation
 
Faculty
 
Email
bizleeyh@nus.edu.sg
 

Publications


Refined By:
Date Issued:  [2000 TO 2021]
Date Issued:  [2000 TO 2009]
Type:  Article
Subject:  Ad creativity

Results 1-1 of 1 (Search time: 0.005 seconds).

Issue DateTitleAuthor(s)
12007The ad creativity cube: conceptualization and initial validationAng, S.H. ; Lee, Y.H. ; Leong, S.M.