Please use this identifier to cite or link to this item:
|Title:||From physical weight to psychological significance: The contribution of semantic activations||Authors:||Zhang, M.
|Issue Date:||2012||Citation:||Zhang, M., Li, X. (2012). From physical weight to psychological significance: The contribution of semantic activations. Journal of Consumer Research 38 (6) : 1063-1075. ScholarBank@NUS Repository. https://doi.org/10.1086/661768||Abstract:||Past research has shown that a physical experience can influence metaphorically linked psychological judgment. However, the underlying mechanisms have not been formally tested. This article examines the role of semantic activations underlying such influences, focusing on the effects of a ubiquitous physical experience-"carrying weight"-on consumers' judgment of importance. Five experiments provide converging evidence that semantic activation is the primary underlying process for the effect. Specifically, physically carrying a load is neither a necessary nor a sufficient condition for processing the concept of importance. The effect is fully mediated by semantic activation of related weight concepts. Moreover, processing the concept of importance does not necessarily influence the physical experience of carrying weight. An affective state such as mental stress (psychological load), however, does have a reciprocal effect on the physical experience of carrying weight, indicating that there might be different pathways between weight experience and its metaphorically linked concepts. © 2011 by JOURNAL OF CONSUMER RESEARCH, Inc. All rights reserved.||Source Title:||Journal of Consumer Research||URI:||http://scholarbank.nus.edu.sg/handle/10635/43820||ISSN:||00935301||DOI:||10.1086/661768|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Oct 22, 2020
WEB OF SCIENCETM
checked on Oct 14, 2020
checked on Oct 6, 2020
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.