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Title: The value of privacy assurance: An exploratory field experiment
Authors: Hui, K.-L.
Teo, H.H. 
Lee, S.-Y.T.
Keywords: Field experiment
Information request
Monetary incentive
Privacy assurance
Privacy seal
Privacy statement
Issue Date: 2007
Citation: Hui, K.-L.,Teo, H.H.,Lee, S.-Y.T. (2007). The value of privacy assurance: An exploratory field experiment. MIS Quarterly: Management Information Systems 31 (1) : 19-33. ScholarBank@NUS Repository.
Abstract: This paper reports the results of an exploratory field experiment in Singapore that assessed the values of two types of privacy assurance: privacy statements and privacy seals. We collaborated with a local firm to host the experiment on its website with its real domain name, and the subjects were not informed of the experiment. Hence, the study provided a field observation of the subjects' behavioral responses toward privacy assurances. We found that (1) the existence of a privacy statement induced more subjects to disclose their personal information but that of a privacy seal did not; (2) monetary incentive had a positive influence on disclosure; and (3) information request had a negative influence on disclosure. These results were robust in other specifications that used alternative measures for some of our model variables. We discuss this study in relation to the extant privacy literature, most of which employs surveys and laboratory experiments for data collection, and draw related managerial implications.
Source Title: MIS Quarterly: Management Information Systems
ISSN: 02767783
Appears in Collections:Staff Publications

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