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| Title: | THE LUXURY CONSUMER-CLASSES OF INDIA: CONSPICUOUSNESS, EMULATION AND DISTINCTION | Authors: | PRASHANT SAXENA | Keywords: | Marketing, Luxury Consumption, India, Consumer Culture, Conspicuousness | Issue Date: | 14-Aug-2012 | Citation: | PRASHANT SAXENA (2012-08-14). THE LUXURY CONSUMER-CLASSES OF INDIA: CONSPICUOUSNESS, EMULATION AND DISTINCTION. ScholarBank@NUS Repository. | Abstract: | While adding another dimension to Veblen¿s theory of conspicuousness and Bourdieu¿s theory of distinction, this research examines the psychological motivations and the sources of capital adopted by the different luxury classes in India to demonstrate their various inter- class behaviours such as conspicuousness, emulation and distinction. | URI: | http://scholarbank.nus.edu.sg/handle/10635/35103 |
| Appears in Collections: | Master's Theses (Open) |
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| Luxury_Consumption_in_India_Prashant_SaxenaHT090976M_Revised.pdf | 1.16 MB | Adobe PDF | OPEN | None | View/Download |
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