THE LUXURY CONSUMER-CLASSES OF INDIA: CONSPICUOUSNESS, EMULATION AND DISTINCTION

Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/35103

DC Field	Value
dc.title	THE LUXURY CONSUMER-CLASSES OF INDIA: CONSPICUOUSNESS, EMULATION AND DISTINCTION
dc.contributor.author	PRASHANT SAXENA
dc.date.accessioned	2012-10-17T18:00:14Z
dc.date.available	2012-10-17T18:00:14Z
dc.date.issued	2012-08-14
dc.identifier.citation	PRASHANT SAXENA (2012-08-14). THE LUXURY CONSUMER-CLASSES OF INDIA: CONSPICUOUSNESS, EMULATION AND DISTINCTION. ScholarBank@NUS Repository.
dc.identifier.uri	http://scholarbank.nus.edu.sg/handle/10635/35103
dc.description.abstract	While adding another dimension to Veblen¿s theory of conspicuousness and Bourdieu¿s theory of distinction, this research examines the psychological motivations and the sources of capital adopted by the different luxury classes in India to demonstrate their various inter- class behaviours such as conspicuousness, emulation and distinction.
dc.language.iso	en
dc.subject	Marketing, Luxury Consumption, India, Consumer Culture, Conspicuousness
dc.type	Thesis
dc.contributor.department	MARKETING
dc.contributor.supervisor	TAMBYAH SIOK KUAN
dc.description.degree	Master's
dc.description.degreeconferred	MASTER OF SCIENCE (BUSINESS)
dc.identifier.isiut	NOT_IN_WOS
Appears in Collections:	Master's Theses (Open)

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