Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/35103
Title: THE LUXURY CONSUMER-CLASSES OF INDIA: CONSPICUOUSNESS, EMULATION AND DISTINCTION
Authors: PRASHANT SAXENA
Keywords: Marketing, Luxury Consumption, India, Consumer Culture, Conspicuousness
Issue Date: 14-Aug-2012
Source: PRASHANT SAXENA (2012-08-14). THE LUXURY CONSUMER-CLASSES OF INDIA: CONSPICUOUSNESS, EMULATION AND DISTINCTION. ScholarBank@NUS Repository.
Abstract: While adding another dimension to Veblen¿s theory of conspicuousness and Bourdieu¿s theory of distinction, this research examines the psychological motivations and the sources of capital adopted by the different luxury classes in India to demonstrate their various inter- class behaviours such as conspicuousness, emulation and distinction.
URI: http://scholarbank.nus.edu.sg/handle/10635/35103
Appears in Collections:Master's Theses (Open)

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