Please use this identifier to cite or link to this item:
https://doi.org/10.1080/10810730.2024.2318263
| Title: | How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions | Authors: | Soo Jung Hong Yungwook Kim |
Issue Date: | 21-Feb-2024 | Publisher: | Taylor & Francis | Citation: | Soo Jung Hong, Yungwook Kim (2024-02-21). How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions. Journal of Health Communication 29 (4) : 233-243. ScholarBank@NUS Repository. https://doi.org/10.1080/10810730.2024.2318263 | Source Title: | Journal of Health Communication | URI: | https://scholarbank.nus.edu.sg/handle/10635/248247 | ISSN: | 1081-0730 | DOI: | 10.1080/10810730.2024.2318263 |
| Appears in Collections: | Staff Publications Elements |
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