Please use this identifier to cite or link to this item: https://doi.org/10.1080/10810730.2024.2318263
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dc.titleHow Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions
dc.contributor.authorSoo Jung Hong
dc.contributor.authorYungwook Kim
dc.date.accessioned2024-05-06T02:56:03Z
dc.date.available2024-05-06T02:56:03Z
dc.date.issued2024-02-21
dc.identifier.citationSoo Jung Hong, Yungwook Kim (2024-02-21). How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions. Journal of Health Communication 29 (4) : 233-243. ScholarBank@NUS Repository. https://doi.org/10.1080/10810730.2024.2318263
dc.identifier.issn1081-0730
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/248247
dc.publisherTaylor & Francis
dc.sourceTaylor & Francis
dc.typeArticle
dc.contributor.departmentCOMMUNICATIONS AND NEW MEDIA
dc.description.doi10.1080/10810730.2024.2318263
dc.description.sourcetitleJournal of Health Communication
dc.description.volume29
dc.description.issue4
dc.description.page233-243
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