Please use this identifier to cite or link to this item:
https://doi.org/10.1080/10410236.2023.2207283
| Title: | Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness | Authors: | Soo Jung Hong Bernadette Yan Fen Low |
Issue Date: | 5-May-2023 | Publisher: | Taylor & Francis | Citation: | Soo Jung Hong, Bernadette Yan Fen Low (2023-05-05). Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness. Health Communication 39 (6) : 1185-1197. ScholarBank@NUS Repository. https://doi.org/10.1080/10410236.2023.2207283 | Source Title: | Health Communication | URI: | https://scholarbank.nus.edu.sg/handle/10635/248244 | ISSN: | 1041-0236 | DOI: | 10.1080/10410236.2023.2207283 |
| Appears in Collections: | Staff Publications Elements |
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| 10.108010410236.2023.2207283.zip | 1.91 MB | ZIP | OPEN | None | View/Download |
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