Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness

Please use this identifier to cite or link to this item: https://doi.org/10.1080/10410236.2023.2207283

DC Field	Value
dc.title	Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
dc.contributor.author	Soo Jung Hong
dc.contributor.author	Bernadette Yan Fen Low
dc.date.accessioned	2024-05-06T02:55:28Z
dc.date.available	2024-05-06T02:55:28Z
dc.date.issued	2023-05-05
dc.identifier.citation	Soo Jung Hong, Bernadette Yan Fen Low (2023-05-05). Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness. Health Communication 39 (6) : 1185-1197. ScholarBank@NUS Repository. https://doi.org/10.1080/10410236.2023.2207283
dc.identifier.issn	1041-0236
dc.identifier.uri	https://scholarbank.nus.edu.sg/handle/10635/248244
dc.publisher	Taylor & Francis
dc.source	Taylor & Francis
dc.type	Article
dc.contributor.department	COMMUNICATIONS AND NEW MEDIA
dc.description.doi	10.1080/10410236.2023.2207283
dc.description.sourcetitle	Health Communication
dc.description.volume	39
dc.description.issue	6
dc.description.page	1185-1197
Appears in Collections:	Staff Publications Elements

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