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Title: Pricing behavior in the online DVD market
Authors: Xing, X. 
Tang, F.-F.
Keywords: Brand loyalty
Multi-channel retailers
Online retailing
Online-only retailers
Price dispersion
Issue Date: 2004
Citation: Xing, X.,Tang, F.-F. (2004). Pricing behavior in the online DVD market. Journal of Retailing and Consumer Services 11 (3) : 141-147. ScholarBank@NUS Repository.
Abstract: Using a data set with of 5508 observations collected in the online DVD market, we compare the pricing behavior between online branches of multi-channel retailers (MCRs) and online-only retailers. We find that (1) prices by online-only retailers are lower than prices by online MCRs by an average of $ 1.51 or 6.8 percent; (2) the price dispersion for the popular titles is sharply lower among online-only retailers than that among MCRs online; and (3) online-only retailers change prices more often than online MCRs although price changes by both types are few. The evidence suggests that the pricing efficiency diminishes as the multi-channel retailing format dominates the online retailing market. © 2003 Elsevier Science Ltd. All rights reserved.
Source Title: Journal of Retailing and Consumer Services
ISSN: 09696989
DOI: 10.1016/S0969-6989(03)00013-4
Appears in Collections:Staff Publications

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