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Title: Enhancing COVID-19 public health communication for culturally and linguistically diverse communities: An Australian interview study with community representatives
Authors: Karidakis, Maria
Woodward-Kron, Robyn
Amorati, Riccardo
Hu, Bei 
Pym, Anthony
Hajek, John
Keywords: COVID-19
intercultural communication
mediated communication
public health communication
Issue Date: 25-Jan-2022
Citation: Karidakis, Maria, Woodward-Kron, Robyn, Amorati, Riccardo, Hu, Bei, Pym, Anthony, Hajek, John (2022-01-25). Enhancing COVID-19 public health communication for culturally and linguistically diverse communities: An Australian interview study with community representatives. Qualitative Health Communication 1 (1) : 61-83. ScholarBank@NUS Repository.
Abstract: Background: Public health crises present challenges for providing accessible, timely, and accurate health information to culturally and linguistically diverse (CALD) communities. Aim: The aim of this qualitative project was to explore strategies used by CALD community organizations to improve communication about COVID-19 for their communities; we also aimed to identify gaps and challenges. Methods: We interviewed 16 representatives from Greek, Italian, and Chinese CALD organizations in Melbourne, Australia. The interviews were analyzed thematically. Results: Community leaders played a significant role in engaging their community members with accurate key health information. There were differences between language communities about preferred channels for receiving information. As the pandemic intensified, there was a shift from written communication to more interactive exchanges between authorities and community leaders. Discussion: The findings suggest effective public health communication is enhanced by the mediation and outreach strategies adopted by CALD community organizations; further, stakeholders need to be cognizant of heterogeneity of needs and preferences. This may optimize information dissemination to meet specific needs. Conclusions: The CALD organizations have developed communication strategies involving different kinds of mediation to reach specific sub-groups, especially the most vulnerable. These strategies can inform future public health engagement.
Source Title: Qualitative Health Communication
ISSN: 2597-1417
DOI: 10.7146/qhc.v1i1.127258
Appears in Collections:Staff Publications

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