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|Title:||Asymmetrical attention allocation to dissimilar and similar attitudes||Authors:||Jia, L.
|Issue Date:||2009||Citation:||Jia, L., Singh, R. (2009). Asymmetrical attention allocation to dissimilar and similar attitudes. Journal of Experimental Social Psychology 45 (6) : 1259-1265. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jesp.2009.07.012||Abstract:||Evaluations of others are sometimes influenced more by their dissimilar than similar attitudes. The authors investigated this similarity-dissimilarity asymmetry at the level of stimulus processing. In a variant of the Stroop task in Experiment 1 (N = 50), dissimilar attitudes of the participants interfered more with their color-naming performance than did similar attitudes. In a dual-task paradigm of Experiment 2 (N = 92), a greater attention allocation to dissimilar than similar attitudes disappeared when the cognitive load was low, but not when it was high. Findings illustrated the similarity-dissimilarity asymmetry at the level of stimulus processing, and presented the asymmetry as another case of the fundamental positive-negative asymmetry. Implications and alternative interpretations of these findings are discussed. © 2009 Elsevier Inc. All rights reserved.||Source Title:||Journal of Experimental Social Psychology||URI:||http://scholarbank.nus.edu.sg/handle/10635/19593||ISSN:||00221031
|Appears in Collections:||Staff Publications|
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