Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.jesp.2009.07.012
Title: Asymmetrical attention allocation to dissimilar and similar attitudes
Authors: Jia, L.
Singh, R. 
Keywords: Attention
Automatic
Behavioral tendencies
Cognitive load
Issue Date: 2009
Source: Jia, L., Singh, R. (2009). Asymmetrical attention allocation to dissimilar and similar attitudes. Journal of Experimental Social Psychology 45 (6) : 1259-1265. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jesp.2009.07.012
Abstract: Evaluations of others are sometimes influenced more by their dissimilar than similar attitudes. The authors investigated this similarity-dissimilarity asymmetry at the level of stimulus processing. In a variant of the Stroop task in Experiment 1 (N = 50), dissimilar attitudes of the participants interfered more with their color-naming performance than did similar attitudes. In a dual-task paradigm of Experiment 2 (N = 92), a greater attention allocation to dissimilar than similar attitudes disappeared when the cognitive load was low, but not when it was high. Findings illustrated the similarity-dissimilarity asymmetry at the level of stimulus processing, and presented the asymmetry as another case of the fundamental positive-negative asymmetry. Implications and alternative interpretations of these findings are discussed. © 2009 Elsevier Inc. All rights reserved.
Source Title: Journal of Experimental Social Psychology
URI: http://scholarbank.nus.edu.sg/handle/10635/19593
ISSN: 00221031
10960465
DOI: 10.1016/j.jesp.2009.07.012
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