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Title: The impact of perceived message complexity and need for cognition on information processing and attitudes
Authors: See, Y.H.M. 
Petty, R.E.
Evans, L.M.
Keywords: Attitudes
Information processing
Matching effects
Need for cognition
Issue Date: 2009
Citation: See, Y.H.M., Petty, R.E., Evans, L.M. (2009). The impact of perceived message complexity and need for cognition on information processing and attitudes. Journal of Research in Personality 43 (5) : 880-889. ScholarBank@NUS Repository.
Abstract: Need for cognition (NC) is a much studied personality trait that refers to an individual's chronic tendency to engage in and enjoy effortful cognitive activities [Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42, 116-131]. Our research examines whether tailoring a message to an individual's NC is effective due to differences in motivation or ability for processing. Therefore, we use a novel assessment of information processing that holds ability constant. Results showed as NC increased, processing became more likely for messages labeled as complex rather than simple. These findings demonstrate that the mere perception of message complexity is sufficient to impact processing among individuals who vary in NC. This indicates that motivational differences are sufficient to generate processing differences for individuals who vary in NC. © 2009 Elsevier Inc.
Source Title: Journal of Research in Personality
ISSN: 00926566
DOI: 10.1016/j.jrp.2009.04.006
Appears in Collections:Staff Publications

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