Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.jrp.2009.04.006
DC FieldValue
dc.titleThe impact of perceived message complexity and need for cognition on information processing and attitudes
dc.contributor.authorSee, Y.H.M.
dc.contributor.authorPetty, R.E.
dc.contributor.authorEvans, L.M.
dc.date.accessioned2011-02-23T02:52:41Z
dc.date.available2011-02-23T02:52:41Z
dc.date.issued2009
dc.identifier.citationSee, Y.H.M., Petty, R.E., Evans, L.M. (2009). The impact of perceived message complexity and need for cognition on information processing and attitudes. Journal of Research in Personality 43 (5) : 880-889. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jrp.2009.04.006
dc.identifier.issn00926566
dc.identifier.issn10957251
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/19591
dc.description.abstractNeed for cognition (NC) is a much studied personality trait that refers to an individual's chronic tendency to engage in and enjoy effortful cognitive activities [Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42, 116-131]. Our research examines whether tailoring a message to an individual's NC is effective due to differences in motivation or ability for processing. Therefore, we use a novel assessment of information processing that holds ability constant. Results showed as NC increased, processing became more likely for messages labeled as complex rather than simple. These findings demonstrate that the mere perception of message complexity is sufficient to impact processing among individuals who vary in NC. This indicates that motivational differences are sufficient to generate processing differences for individuals who vary in NC. © 2009 Elsevier Inc.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1016/j.jrp.2009.04.006
dc.sourceScopus
dc.subjectAttitudes
dc.subjectInformation processing
dc.subjectMatching effects
dc.subjectMotivation
dc.subjectNeed for cognition
dc.typeArticle
dc.contributor.departmentPSYCHOLOGY
dc.description.doi10.1016/j.jrp.2009.04.006
dc.description.sourcetitleJournal of Research in Personality
dc.description.volume43
dc.description.issue5
dc.description.page880-889
dc.description.codenJRPRA
dc.identifier.isiut000271349900019
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