EFFECTIVE DISSEMINATION OF HEALTHCARE INFORMATION AND ITS BEHAVIORAL IMPACTS

Abstract

Effective dissemination of healthcare information aims to promote public health and improve professional healthcare services. However, healthcare information per se does not necessarily lead to behavioral change unless it is effectively conveyed to and absorbed by its target audience. Motivated by the questions of both real-world relevance and theoretical significance, this dissertation is composed of two empirical essays on the behavioral impacts of the effective dissemination of healthcare information in the contexts of e-commerce and healthcare.