Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/190586
DC Field | Value | |
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dc.title | EFFECTIVE DISSEMINATION OF HEALTHCARE INFORMATION AND ITS BEHAVIORAL IMPACTS | |
dc.contributor.author | DONG YINGQIU | |
dc.date.accessioned | 2021-05-03T18:00:34Z | |
dc.date.available | 2021-05-03T18:00:34Z | |
dc.date.issued | 2019-12-30 | |
dc.identifier.citation | DONG YINGQIU (2019-12-30). EFFECTIVE DISSEMINATION OF HEALTHCARE INFORMATION AND ITS BEHAVIORAL IMPACTS. ScholarBank@NUS Repository. | |
dc.identifier.uri | https://scholarbank.nus.edu.sg/handle/10635/190586 | |
dc.description.abstract | Effective dissemination of healthcare information aims to promote public health and improve professional healthcare services. However, healthcare information per se does not necessarily lead to behavioral change unless it is effectively conveyed to and absorbed by its target audience. Motivated by the questions of both real-world relevance and theoretical significance, this dissertation is composed of two empirical essays on the behavioral impacts of the effective dissemination of healthcare information in the contexts of e-commerce and healthcare. | |
dc.language.iso | en | |
dc.subject | healthcare, applied econometrics, information systems, data analytics, multichannel retailing, e-commerce | |
dc.type | Thesis | |
dc.contributor.department | INFORMATION SYSTEMS & ANALYTICS | |
dc.contributor.supervisor | Khim Yong Goh | |
dc.contributor.supervisor | Swee Lin, Sharon Tan | |
dc.description.degree | Ph.D | |
dc.description.degreeconferred | DOCTOR OF PHILOSOPHY (SOC) | |
Appears in Collections: | Ph.D Theses (Open) |
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Thesis_final_ETD.pdf | 2.45 MB | Adobe PDF | OPEN | None | View/Download |
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