Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/190586
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dc.titleEFFECTIVE DISSEMINATION OF HEALTHCARE INFORMATION AND ITS BEHAVIORAL IMPACTS
dc.contributor.authorDONG YINGQIU
dc.date.accessioned2021-05-03T18:00:34Z
dc.date.available2021-05-03T18:00:34Z
dc.date.issued2019-12-30
dc.identifier.citationDONG YINGQIU (2019-12-30). EFFECTIVE DISSEMINATION OF HEALTHCARE INFORMATION AND ITS BEHAVIORAL IMPACTS. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/190586
dc.description.abstractEffective dissemination of healthcare information aims to promote public health and improve professional healthcare services. However, healthcare information per se does not necessarily lead to behavioral change unless it is effectively conveyed to and absorbed by its target audience. Motivated by the questions of both real-world relevance and theoretical significance, this dissertation is composed of two empirical essays on the behavioral impacts of the effective dissemination of healthcare information in the contexts of e-commerce and healthcare.
dc.language.isoen
dc.subjecthealthcare, applied econometrics, information systems, data analytics, multichannel retailing, e-commerce
dc.typeThesis
dc.contributor.departmentINFORMATION SYSTEMS & ANALYTICS
dc.contributor.supervisorKhim Yong Goh
dc.contributor.supervisorSwee Lin, Sharon Tan
dc.description.degreePh.D
dc.description.degreeconferredDOCTOR OF PHILOSOPHY (SOC)
Appears in Collections:Ph.D Theses (Open)

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