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Title: What drives consumer activism during trade disputes? Experimental evidence from Canada
Authors: Xiaojun Li
Keywords: US–Canada relations
Economic nationalism
Survey experiment
Trade dispute
Consumer activism
Issue Date: 2021
Citation: Xiaojun Li, LIU YAO (2021). What drives consumer activism during trade disputes? Experimental evidence from Canada. International Journal 76 (1) : 68-84. ScholarBank@NUS Repository.
Rights: CC0 1.0 Universal
Abstract: What drives consumer activism during trade disputes? We investigate this important and timely question using a survey experiment in the context of the recent Canada–US trade dispute. We find that Canadians are more likely to express willingness to take punitive actions in the form of boycotting during a trade conflict when they learn that Americans are taking such actions (retaliation), when many fellow citizens are taking such actions (peer pressure), and when they are rallied by their government (elite cue). Among the three conditions, peer pressure has the largest effect. These findings contribute to our understanding of the microfoundations of consumer activism during international trade disputes. They also have important policy implications in a world where both protectionism and populism are rising.
Source Title: International Journal
ISSN: 0020-7020
Rights: CC0 1.0 Universal
Appears in Collections:Staff Publications

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