Please use this identifier to cite or link to this item:
https://doi.org/10.1016/j.im.2016.11.003
| Title: | Finding competitive keywords from query logs to enhance search engine advertising | Authors: | Qiao, Dandan Zhang, Jin Wei, Qiang Chen, Guoqing |
Keywords: | Science & Technology Social Sciences Technology Computer Science, Information Systems Information Science & Library Science Management Computer Science Business & Economics Competitive advertising Keywords suggestion Topic modeling Factor graph model Search engine advertising Query logs FACTOR GRAPHS ONLINE |
Issue Date: | 1-Jun-2017 | Publisher: | ELSEVIER | Citation: | Qiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing (2017-06-01). Finding competitive keywords from query logs to enhance search engine advertising. INFORMATION & MANAGEMENT 54 (4) : 531-543. ScholarBank@NUS Repository. https://doi.org/10.1016/j.im.2016.11.003 | Source Title: | INFORMATION & MANAGEMENT | URI: | https://scholarbank.nus.edu.sg/handle/10635/184460 | ISSN: | 03787206 18727530 |
DOI: | 10.1016/j.im.2016.11.003 |
| Appears in Collections: | Elements Staff Publications |
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| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| Finding competitive keywords from query logs to enhance search engine advertising.pdf | Published version | 1.77 MB | Adobe PDF | CLOSED | None |
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