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Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.im.2016.11.003
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dc.titleFinding competitive keywords from query logs to enhance search engine advertising
dc.contributor.authorQiao, Dandan
dc.contributor.authorZhang, Jin
dc.contributor.authorWei, Qiang
dc.contributor.authorChen, Guoqing
dc.date.accessioned2020-12-02T08:26:21Z
dc.date.available2020-12-02T08:26:21Z
dc.date.issued2017-06-01
dc.identifier.citationQiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing (2017-06-01). Finding competitive keywords from query logs to enhance search engine advertising. INFORMATION & MANAGEMENT 54 (4) : 531-543. ScholarBank@NUS Repository. https://doi.org/10.1016/j.im.2016.11.003
dc.identifier.issn03787206
dc.identifier.issn18727530
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/184460
dc.language.isoen
dc.publisherELSEVIER
dc.sourceElements
dc.subjectScience & Technology
dc.subjectSocial Sciences
dc.subjectTechnology
dc.subjectComputer Science, Information Systems
dc.subjectInformation Science & Library Science
dc.subjectManagement
dc.subjectComputer Science
dc.subjectBusiness & Economics
dc.subjectCompetitive advertising
dc.subjectKeywords suggestion
dc.subjectTopic modeling
dc.subjectFactor graph model
dc.subjectSearch engine advertising
dc.subjectQuery logs
dc.subjectFACTOR GRAPHS
dc.subjectONLINE
dc.typeArticle
dc.date.updated2020-08-07T03:17:18Z
dc.contributor.departmentCIVIL AND ENVIRONMENTAL ENGINEERING
dc.contributor.departmentDEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS
dc.description.doi10.1016/j.im.2016.11.003
dc.description.sourcetitleINFORMATION & MANAGEMENT
dc.description.volume54
dc.description.issue4
dc.description.page531-543
dc.published.statePublished
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