CASE STUDY OF CHANGES MADE BY HDB SHOP TENANTS IN CLEMENTI NEW TOWN CENTRE
CHIA SU KUAN
CHIA SU KUAN
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Abstract
Today's HDB-shops face stiff competition from downtown and suburban shopping
centres. Keen competition in the retail industry is threatening the survival of these
small HDB-shops. It is the aim of this study to ascertain how HDB-shops are
changing in face of such competition. To do this, the study uses Clementi Town
Centre as a case study and looks at the changes made by the HDB-shop-tenants there
in the past five years to upgrade their businesses. The survey was designed to
determine which of the HDB-shop-tenants have made changes in the following areas
of improvement: (1) renovation; (2) layout and display; (3) increase in operating
hours; (4) improvement in information technology; (5) increase in variety of
goods/services; (6) participation in co-operative to practise bulk purchase. It was
found that HDB-shop-tenants are not making much changes to upgrade their
businesses. It was also observed that different trade groups respond differently to
upgrading, with shops that have identified downtown and suburban shops as the major
source of competition being more likely to upgrade.
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Date
1996
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