THE PROCESS OF FASHION : DRESS AMONG THE WORKING WOMEN

Abstract

This study intends to look at the clothing code of working women. Social relations in the work place is mediated by clothes, where it serves to present a self. The social meanings of clothes in a consumer culture is essentially signified by the process of fashion where meanings are continually being constructed. These clothes are consumed in relation to the demands of the work place. By exploring the social meanings of their clothing code, the study hopes to understand how the working woman is essentially a contingent self constructed according to the demands of the context. In addition the study looks at the effects of clothes on the self identity interacting within this domain.