Please use this identifier to cite or link to this item:
https://doi.org/10.1177/0022243720916753
Title: | Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions | Authors: | Ding, Yu Zhang, Yan |
Issue Date: | 27-Apr-2020 | Publisher: | SAGE Publications | Citation: | Ding, Yu, Zhang, Yan (2020-04-27). Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions. Journal of Marketing Research : 1-16. ScholarBank@NUS Repository. https://doi.org/10.1177/0022243720916753 | Abstract: | Source Title: | Journal of Marketing Research | URI: | https://scholarbank.nus.edu.sg/handle/10635/167367 | ISSN: | 00222437 15477193 |
DOI: | 10.1177/0022243720916753 |
Appears in Collections: | Elements Staff Publications |
Show full item record
Files in This Item:
File | Description | Size | Format | Access Settings | Version | |
---|---|---|---|---|---|---|
JMR 2020 Ding&Zhang Hiding the gifts behind the veils of vouchers.pdf | 510.45 kB | Adobe PDF | OPEN | Published | View/Download |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.