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https://scholarbank.nus.edu.sg/handle/10635/166056
| Title: | THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS | Authors: | LEONG HIN CHUEE | Issue Date: | 1990 | Citation: | LEONG HIN CHUEE (1990). THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS. ScholarBank@NUS Repository. | URI: | https://scholarbank.nus.edu.sg/handle/10635/166056 |
| Appears in Collections: | Bachelor's Theses |
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| b16677493.PDF | 2.22 MB | Adobe PDF | RESTRICTED | None | Log In |
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