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Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/166056
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dc.titleTHE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS
dc.contributor.authorLEONG HIN CHUEE
dc.date.accessioned2020-03-27T07:39:07Z
dc.date.available2020-03-27T07:39:07Z
dc.date.issued1990
dc.identifier.citationLEONG HIN CHUEE (1990). THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS. ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/166056
dc.sourceCCK BATCHLOAD 20200327
dc.typeThesis
dc.contributor.departmentBUSINESS ADMINISTRATION
dc.contributor.supervisorDE LEON
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS
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