Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/154640
Title: MARKETING FOR CONSTRUCTION : THE ART OF WAR" AND THE WESTERN MARKETING CONCEPTS"
Authors: TAN CHYE SENG
Keywords: Sun Tzu's Art of War
Marketing Mix
Construction Firms
Issue Date: 1994
Citation: TAN CHYE SENG (1994). MARKETING FOR CONSTRUCTION : THE ART OF WAR" AND THE WESTERN MARKETING CONCEPTS". ScholarBank@NUS Repository.
URI: https://scholarbank.nus.edu.sg/handle/10635/154640
Appears in Collections:Bachelor's Theses

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