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https://scholarbank.nus.edu.sg/handle/10635/154640
Title: | MARKETING FOR CONSTRUCTION : THE ART OF WAR" AND THE WESTERN MARKETING CONCEPTS" | Authors: | TAN CHYE SENG | Keywords: | Sun Tzu's Art of War Marketing Mix Construction Firms |
Issue Date: | 1994 | Citation: | TAN CHYE SENG (1994). MARKETING FOR CONSTRUCTION : THE ART OF WAR" AND THE WESTERN MARKETING CONCEPTS". ScholarBank@NUS Repository. | URI: | https://scholarbank.nus.edu.sg/handle/10635/154640 |
Appears in Collections: | Bachelor's Theses |
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