Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/154640
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dc.titleMARKETING FOR CONSTRUCTION : THE ART OF WAR" AND THE WESTERN MARKETING CONCEPTS"
dc.contributor.authorTAN CHYE SENG
dc.date.accessioned2019-05-24T03:53:22Z
dc.date.available2019-05-24T03:53:22Z
dc.date.issued1994
dc.identifier.citationTAN CHYE SENG (1994). MARKETING FOR CONSTRUCTION : THE ART OF WAR" AND THE WESTERN MARKETING CONCEPTS". ScholarBank@NUS Repository.
dc.identifier.urihttps://scholarbank.nus.edu.sg/handle/10635/154640
dc.sourceCCK BATCHLOAD 20190522
dc.subjectSun Tzu's Art of War
dc.subjectMarketing Mix
dc.subjectConstruction Firms
dc.typeThesis
dc.contributor.departmentSCHOOL OF BUILDING & ESTATE MANAGEMENT
dc.contributor.supervisorLOW SUI PHENG
dc.description.degreeBachelor's
dc.description.degreeconferredBACHELOR OF SCIENCE (BUILDING)
Appears in Collections:Bachelor's Theses

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