Please use this identifier to cite or link to this item: https://doi.org/10.25818/z3n5-e180
Title: Behavioural Biases and Identity in Social Media: The Case of Philippine Populism, President Duterte’s Rise, and Ways Forward
Authors: Kathleen Rose Gatchalian Kho
Keywords: Social Media
Behaviourial Biases
Philippines Elections
Issue Date: 14-Mar-2019
Citation: Kathleen Rose Gatchalian Kho (2019-03-14). Behavioural Biases and Identity in Social Media: The Case of Philippine Populism, President Duterte’s Rise, and Ways Forward : 1-17. ScholarBank@NUS Repository. https://doi.org/10.25818/z3n5-e180
Series/Report no.: LKYSPP Case Writing Competition; 2018
Abstract: After what seemed the most vicious elections in Philippine history, Rodrigo Duterte emerged victorious during the 2016 Presidential Elections, with 16 million votes—nearly 7 million more than his closest rival from the Liberal Party. Duterte was able to tap into Filipinos’ deep frustration with the status quo, which he effectively framed as the fault of the elite “dilawan” (yellow/Liberal Party). Social media provided him with a potent stage to connect with voters and capitalize on amplified behavioural biases online. The case study examines behavioural biases and concepts of identity that were prevalent in social media during the 2016 elections, catapulted President Duterte into power, and still persist in Philippine society today. The case study urges readers to examine elections and populism with a behavioural lens, understand the effects of social media, and reflect on what can be done by public institutions, communities, and individuals to uphold values of truth, integrity, and compassion.
URI: https://scholarbank.nus.edu.sg/handle/10635/154272
DOI: 10.25818/z3n5-e180
Appears in Collections:Department Publications
Students Publications

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Behavioural Biases and Identity in Social Media_1204.pdf928.06 kBAdobe PDF

OPEN

NoneView/Download

Page view(s)

620
checked on Jul 18, 2019

Download(s)

176
checked on Jul 18, 2019

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.