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Title: Parsing the resource pie: Using STRTs to measure attention to mediated messages
Authors: Lang, A.
Bradley, S.D.
Park, B. 
Shin, M.
Chung, Y.
Issue Date: 2006
Citation: Lang, A., Bradley, S.D., Park, B., Shin, M., Chung, Y. (2006). Parsing the resource pie: Using STRTs to measure attention to mediated messages. Media Psychology 8 (4) : 369-394. ScholarBank@NUS Repository.
Abstract: This study directly tests the hypothesis that secondary task reaction time (STRTs) measured during television viewing index available resources rather than resources allocated by the viewer, resources required by the message, or resources remaining in the system. An initial test of the hypothesis did not support the theoretical interpretation of STRTs as either available or remaining resources. A subsequent secondary analysis introduced a new measure of television message complexity called information introduced. The stimuli were recoded using this measure and reanalyzed to test the same hypothesis. Results of the secondary analysis yielded a pattern of STRT responses supporting the prediction that STRTs are indexing available resources. Copyright © 2006, Lawrence Erlbaum Associates, Inc.
Source Title: Media Psychology
ISSN: 15213269
DOI: 10.1207/s1532785xmep0804_3
Appears in Collections:Staff Publications

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