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Title: A behavioral database for masked form priming
Authors: Adelman, J.S.
Johnson, R.L.
McCormick, S.F.
McKague, M.
Kinoshita, S.
Bowers, J.S.
Perry, J.R.
Lupker, S.J.
Forster, K.I.
Cortese, M.J.
Scaltritti, M.
Aschenbrenner, A.J.
Coane, J.H.
White, L.
Yap, M.J. 
Davis, C.
Kim, J.
Davis, C.J.
Keywords: Lexical decision
Orthographic priming
Visual word recognition
Issue Date: 2014
Citation: Adelman, J.S., Johnson, R.L., McCormick, S.F., McKague, M., Kinoshita, S., Bowers, J.S., Perry, J.R., Lupker, S.J., Forster, K.I., Cortese, M.J., Scaltritti, M., Aschenbrenner, A.J., Coane, J.H., White, L., Yap, M.J., Davis, C., Kim, J., Davis, C.J. (2014). A behavioral database for masked form priming. Behavior Research Methods : 1-16. ScholarBank@NUS Repository.
Abstract: Reading involves a process of matching an orthographic input with stored representations in lexical memory. The masked priming paradigm has become a standard tool for investigating this process. Use of existing results from this paradigm can be limited by the precision of the data and the need for cross-experiment comparisons that lack normal experimental controls. Here, we present a single, large, high-precision, multicondition experiment to address these problems. Over 1,000 participants from 14 sites responded to 840 trials involving 28 different types of orthographically related primes (e.g., castfe-CASTLE) in a lexical decision task, as well as completing measures of spelling and vocabulary. The data were indeed highly sensitive to differences between conditions: After correction for multiple comparisons, prime type condition differences of 2.90 ms and above reached significance at the 5% level. This article presents the method of data collection and preliminary findings from these data, which included replications of the most widely agreed-upon differences between prime types, further evidence for systematic individual differences in susceptibility to priming, and new evidence regarding lexical properties associated with a target word's susceptibility to priming. These analyses will form a basis for the use of these data in quantitative model fitting and evaluation and for future exploration of these data that will inform and motivate new experiments. © 2014 Psychonomic Society, Inc.
Source Title: Behavior Research Methods
ISSN: 1554351X
DOI: 10.3758/s13428-013-0442-y
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