1. ScholarBank@NUS

Yih Hwai Lee

rp10580

Collaboration Map View Statistics Email Alert RSS Feed

Profile

Full Name
Yih Hwai Lee
Variants
Lee, Y.H.
 
Main Affiliation
 
Faculty
 
Email
bizleeyh@nus.edu.sg
 

Publications

Refined By:
Date Issued:  [2000 TO 2021]
Author:  Kum, D.
Author:  Lee, Y.H.

Results 1-3 of 3 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
12012Brand personality inference: The moderating role of product meaningKum, D.; Bergkvist, L.; Lee, Y.H. ; Leong, S.M. 
22011Testing to prevent bad translation: Brand name conversions in Chinese-English contextsKum, D.; Lee, Y.H. ; Qiu, C.
32011The joint effects of advertising and product trial: A source-monitoring perspectiveKum, D.; Lee, Y.H.