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Cheng Yian Tan

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Full Name
Cheng Yian Tan
Variants
Yian, T.B.C.
Tan, B.C.Y.
Tan, Bernard C.Y.
Tan, C.Y.
Tan, B.
Tan, Cheng Yian Bernard
 
Main Affiliation
 
Faculty
 
Email
distcy@nus.edu.sg
 
Other emails
 

Publications

Refined By:
Department:  OFFICE OF THE SR DY PRESIDENT & PROVOST
Department:  INFORMATION SYSTEMS
Subject:  Purchase intention

Results 1-3 of 3 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
12009Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intentionWen, C.; Tan, B.C.Y. ; Chang, K.T-.T. 
22010Effects of interactivity on website involvement and purchase intentionJiang, Z. ; Chan, J.; Tan, B.C.Y. ; Chua, W.S.
32007Effects of website interactivity on consumer involvement and purchase intentionChua, W.S.; Jiang, Z. ; Tan, B.C.Y.