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https://scholarbank.nus.edu.sg/handle/10635/78865
| Title: | The role of mortality salience in consumer persuasion | Authors: | Horcajo, Javier See, Ya Hui Michelle Briñol, Pablo Petty, Richard |
Issue Date: | Jan-2008 | Publisher: | Association for Consumer Research | Citation: | Horcajo, Javier,See, Ya Hui Michelle,Briñol, Pablo,Petty, Richard (2008-01). The role of mortality salience in consumer persuasion. Advances in Consumer Research 35 : 782-783. ScholarBank@NUS Repository. | Source Title: | Advances in Consumer Research | URI: | http://scholarbank.nus.edu.sg/handle/10635/78865 | ISBN: | 0915552612 9780915552610 |
ISSN: | 00989258 |
| Appears in Collections: | Staff Publications |
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