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Title: The role of mortality salience in consumer persuasion
Authors: Horcajo, Javier
See, Ya Hui Michelle 
Briñol, Pablo
Petty, Richard
Issue Date: Jan-2008
Publisher: Association for Consumer Research
Source: Horcajo, Javier,See, Ya Hui Michelle,Briñol, Pablo,Petty, Richard (2008-01). The role of mortality salience in consumer persuasion. Advances in Consumer Research 35 : 782-783. ScholarBank@NUS Repository.
Source Title: Advances in Consumer Research
ISBN: 0915552612
ISSN: 00989258
Appears in Collections:Staff Publications

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