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https://doi.org/10.1007/BF03032042
| Title: | Marketing in Singapore: An analysis off macro trends | Authors: | Wirtz, J. | Issue Date: | 1995 | Citation: | Wirtz, J. (1995). Marketing in Singapore: An analysis off macro trends. der markt 34 (4) : 128-145. ScholarBank@NUS Repository. https://doi.org/10.1007/BF03032042 | Abstract: | Key variables of the marketing environment in Singapore are examined. Specifically, trends in the economic, demographic and cultural environment, as well as trends in consumer behaviour and macromarketing mix are presented. The implications for marketing management are assessed. © 1995 Springer. | Source Title: | der markt | URI: | http://scholarbank.nus.edu.sg/handle/10635/45136 | ISSN: | 00253863 | DOI: | 10.1007/BF03032042 |
| Appears in Collections: | Staff Publications |
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