Please use this identifier to cite or link to this item: https://doi.org/10.1007/BF03032042
Title: Marketing in Singapore: An analysis off macro trends
Authors: Wirtz, J. 
Issue Date: 1995
Citation: Wirtz, J. (1995). Marketing in Singapore: An analysis off macro trends. der markt 34 (4) : 128-145. ScholarBank@NUS Repository. https://doi.org/10.1007/BF03032042
Abstract: Key variables of the marketing environment in Singapore are examined. Specifically, trends in the economic, demographic and cultural environment, as well as trends in consumer behaviour and macromarketing mix are presented. The implications for marketing management are assessed. © 1995 Springer.
Source Title: der markt
URI: http://scholarbank.nus.edu.sg/handle/10635/45136
ISSN: 00253863
DOI: 10.1007/BF03032042
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

218
checked on Nov 3, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.