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https://scholarbank.nus.edu.sg/handle/10635/140359
| Title: | Recent advances in understanding and managing consumer word-of-mouth | Authors: | Chew, Patricia Wirtz, Jochen |
Issue Date: | Dec-1999 | Citation: | Chew, Patricia, Wirtz, Jochen (1999-12). Recent advances in understanding and managing consumer word-of-mouth. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090 : 1-40. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 1999-090 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140359 |
| Appears in Collections: | Staff Publications Elements |
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|---|---|---|---|---|---|---|
| b21384654.pdf | 3.98 MB | Adobe PDF | OPEN | None | View/Download |
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