Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140359
Title: Recent advances in understanding and managing consumer word-of-mouth
Authors: Chew, Patricia 
Wirtz, Jochen 
Issue Date: Dec-1999
Citation: Chew, Patricia, Wirtz, Jochen (1999-12). Recent advances in understanding and managing consumer word-of-mouth. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090 : 1-40. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1999-090
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090
URI: http://scholarbank.nus.edu.sg/handle/10635/140359
Appears in Collections:Staff Publications

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