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https://scholarbank.nus.edu.sg/handle/10635/140083
| Title: | Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo | Authors: | Wirtz, Jochen Kwok, David Peng Kwan |
Issue Date: | Dec-1996 | Citation: | Wirtz, Jochen, Kwok, David Peng Kwan (1996-12). Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051 : 1-31. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 1996-051 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140083 |
| Appears in Collections: | Staff Publications Elements |
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|---|---|---|---|---|---|---|
| b19227401.pdf | 2.16 MB | Adobe PDF | OPEN | None | View/Download |
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