Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140083
Title: Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo
Authors: Wirtz, Jochen 
Kwok, David Peng Kwan
Issue Date: Dec-1996
Citation: Wirtz, Jochen, Kwok, David Peng Kwan (1996-12). Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of halo. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051 : 1-31. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1996-051
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-051
URI: http://scholarbank.nus.edu.sg/handle/10635/140083
Appears in Collections:Staff Publications

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