Please use this identifier to cite or link to this item:
|Title:||Speak Mandarin Campaign in Singapore: A Ten-Year Review|
|Source:||Kuo, E.C.Y. (1990). Speak Mandarin Campaign in Singapore: A Ten-Year Review. Speak Mandarin Campaign in Singapore: A Ten-Year Review. ScholarBank@NUS Repository.|
|Abstract:||An examination of the Speak Mandarin Campaign in Singapore within the context of language politics & as a model of macrolevel language planning. This long-term language campaign was first launched in this multiethnic & multilingual society in 1979, & aimed at modifying the language behavior of the Chinese population through intensive government-supported promotional programs. Qualitative & quantitative data are used to evaluate the campaign in terms of (1) its promotional strategies & their effectiveness, (2) changing language attitudes & behavior patterns, (3) its impact on the sociolinguistic profile of Singapore society, & (4) its long-term social & political implications.|
|Source Title:||Speak Mandarin Campaign in Singapore: A Ten-Year Review|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Jan 20, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.