Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/130459
| DC Field | Value | |
|---|---|---|
| dc.title | Speak Mandarin Campaign in Singapore: A Ten-Year Review | |
| dc.contributor.author | Kuo, E.C.Y. | |
| dc.date.accessioned | 2016-11-16T11:06:12Z | |
| dc.date.available | 2016-11-16T11:06:12Z | |
| dc.date.issued | 1990 | |
| dc.identifier.citation | Kuo, E.C.Y. (1990). Speak Mandarin Campaign in Singapore: A Ten-Year Review. Speak Mandarin Campaign in Singapore: A Ten-Year Review. ScholarBank@NUS Repository. | |
| dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/130459 | |
| dc.description.abstract | An examination of the Speak Mandarin Campaign in Singapore within the context of language politics & as a model of macrolevel language planning. This long-term language campaign was first launched in this multiethnic & multilingual society in 1979, & aimed at modifying the language behavior of the Chinese population through intensive government-supported promotional programs. Qualitative & quantitative data are used to evaluate the campaign in terms of (1) its promotional strategies & their effectiveness, (2) changing language attitudes & behavior patterns, (3) its impact on the sociolinguistic profile of Singapore society, & (4) its long-term social & political implications. | |
| dc.source | Scopus | |
| dc.type | Conference Paper | |
| dc.contributor.department | SOCIOLOGY | |
| dc.description.sourcetitle | Speak Mandarin Campaign in Singapore: A Ten-Year Review | |
| dc.identifier.isiut | NOT_IN_WOS | |
| Appears in Collections: | Staff Publications | |
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