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Please use this identifier to cite or link to this item: https://doi.org/10.1007/BF03032042
DC FieldValue
dc.titleMarketing in Singapore: An analysis off macro trends
dc.contributor.authorWirtz, J.
dc.date.accessioned2013-10-10T05:29:58Z
dc.date.available2013-10-10T05:29:58Z
dc.date.issued1995
dc.identifier.citationWirtz, J. (1995). Marketing in Singapore: An analysis off macro trends. der markt 34 (4) : 128-145. ScholarBank@NUS Repository. <a href="https://doi.org/10.1007/BF03032042" target="_blank">https://doi.org/10.1007/BF03032042</a>
dc.identifier.issn00253863
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/45136
dc.description.abstractKey variables of the marketing environment in Singapore are examined. Specifically, trends in the economic, demographic and cultural environment, as well as trends in consumer behaviour and macromarketing mix are presented. The implications for marketing management are assessed. © 1995 Springer.
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1007/BF03032042
dc.sourceScopus
dc.typeArticle
dc.contributor.departmentMARKETING
dc.description.doi10.1007/BF03032042
dc.description.sourcetitleder markt
dc.description.volume34
dc.description.issue4
dc.description.page128-145
dc.identifier.isiutNOT_IN_WOS
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