Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/45093
DC FieldValue
dc.titleBuilding brands in the fashion industry
dc.contributor.authorCrippen, K.
dc.date.accessioned2013-10-10T05:28:52Z
dc.date.available2013-10-10T05:28:52Z
dc.date.issued1996
dc.identifier.citationCrippen, K. (1996). Building brands in the fashion industry. Pakistan Textile Journal 45 (3) : 50-57. ScholarBank@NUS Repository.
dc.identifier.issn00482757
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/45093
dc.description.abstractThe importance of branded goods in the Asia-Pacific region and ways to build brand-awareness in the fashion market are discussed. The need to understand the market and the disposable income of potential purchasers is emphasized. Successful Asian brands are discussed. Specific recommendations on building new brands in Asia are included.
dc.sourceScopus
dc.typeArticle
dc.contributor.departmentMARKETING
dc.description.sourcetitlePakistan Textile Journal
dc.description.volume45
dc.description.issue3
dc.description.page50-57
dc.identifier.isiutNOT_IN_WOS
Appears in Collections:Staff Publications

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