Do firms seek symmetric alliance partners? An exploratory study

Abstract

Partner selection is one of the key aspects of alliance strategy. Selection of appropriate partners can have a significant impact on the success of an alliance. In this study, we examine whether firms seek symmetric alliance partners. Symmetry is examined in respect of several criteria such as goals, management style, size, experience, power and dependence. Based on the responses of 179 Singapore managers, we find that, in most respects, firms indeed seek symmetric partners. Our results are quite robust across sub-samples consisting of firms with different performance levels in previous alliances and having varying levels of prior allianceexperience. © 2001 by The Haworth Press, Inc.