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https://doi.org/10.1108/02651339510102949
| Title: | Non-price determinants of intention to purchase counterfeit goods: An exploratory study | Authors: | Wee, C. Ta, S. Cheok, K. |
Keywords: | Consumer attitudes Consumer behaviour Counterfeiting Product attributes Product management |
Issue Date: | 1995 | Citation: | Wee, C.,Ta, S.,Cheok, K. (1995). Non-price determinants of intention to purchase counterfeit goods: An exploratory study. International Marketing Review 12 (6) : 19-46. ScholarBank@NUS Repository. https://doi.org/10.1108/02651339510102949 | Source Title: | International Marketing Review | URI: | http://scholarbank.nus.edu.sg/handle/10635/44817 | ISSN: | 02651335 | DOI: | 10.1108/02651339510102949 |
| Appears in Collections: | Staff Publications |
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